Programmatic ad buying takes place when consumers click on a publisher’s website, and the publisher puts the ad impression up for auction through header bidding and one or more SSPs. Then, the DSP bids on behalf of the advertiser for that impression based on campaign’s strategies, budget, creative sizes, and other factors.
To familiarize yourself with the different platform types, let’s take a look at some of the major players rein each category.
With traditional media buying, ads are purchased in bulk and advertisers have little control over the inventory and placement. With programmatic advertising, advertisers know where their ads will appear and can have greater confidence that they’ll show up hinein Bedeutend Großfeuer environments.
Native ads differ from your standard display ads. While display ads are limited to three places, native ads can appear literally anywhere else. Very handy when you want an ad placed in the middle of a webpage.
Display ads could be a Durchschuss of programmatic ad. While display ads are the ads themselves, programmatic advertising is the process of distributing these ads. Display advertising is also a Durchschuss of digital advertising, but it does not necessarily need to be programmatic.
Because of this, companies that look solely at bürde-click success often overlook the true potential of programmatic advertising.
Supply Side These are the publishers. Within the app, publishers determine which ad formats and sizes to allow and then make these ad spaces available to bidders looking to have their ads placed.
Bidding: Rein milliseconds, the DSP automatically calculates and places bids for that ad spot based on all the data.
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It’s a popular advertising method for brands — with good reason. Rather than manually searching for and reaching out to publishers, brands can use programmatic advertising to place their ads on a network of publishers without needing to reach out to them individually.
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As a pioneer in the kitchen device industry, Anova was looking for an equally innovative advertising platform. They wanted a solution that would enable them to tell their unique brand story while producing top-notch performance.
RTB with its precise targeting has made online advertising more efficient for publishers as well as advertisers. It helps advertisers achieve better ROI here on their Absatzwirtschaft budgets, whereas through monetization of remnant ad inventory it contributes to higher revenues of publishers. These are just two of the many benefits of RTB for the online advertising ecosystem.